{"id":7360,"date":"2023-08-31T18:39:51","date_gmt":"2023-08-31T18:39:51","guid":{"rendered":"https:\/\/voivoinfotech.com\/?p=7360"},"modified":"2023-09-01T10:00:49","modified_gmt":"2023-09-01T10:00:49","slug":"seo-for-startups-is-about-more-than-just-getting-seen-by-customers","status":"publish","type":"post","link":"https:\/\/voivoinfotech.com\/seo-for-startups-is-about-more-than-just-getting-seen-by-customers\/","title":{"rendered":"SEO for Startups Is About More Than Just Getting Seen by Customers"},"content":{"rendered":"<div class=\"03a83b90573711eb297bfce2535e6576\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\https://voivoinfotech.com/js\/adsbygoogle.js\"><\/script>\r\n<!-- responsive sq - Voivo -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-9060120001299314\"\r\n     data-ad-slot=\"2785645861\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p><span style=\"font-weight: 400;\">It\u2019s common for startups and entrepreneurs to look for ways to save on costs. And one thing that can easily be put on the back burner is an SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this can be a short-sighted approach. A well-implemented SEO strategy has the potential to connect you with your target audience far more quickly than many other (more expensive) forms of marketing. But you also need to consider that those looking to invest in startups will also need to be impressed by your website.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\https://voivoinfotech.com/images.unsplash.com\/photo-1637606346315-d23ed32a6cfc?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=1470&amp;q=80\" width=\"1470\" height=\"980\" \/>\r\n\r\n<\/p>\n<p><span style=\"font-weight: 400;\">Source:\u00a0<\/span><a href=\"https:\/\/unsplash.com\/photos\/yIRdUr6hIvQ\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><b>Set yourself realistic goals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As a start up or SME, there&#8217;s no point aiming to compete with the top dogs. Let&#8217;s look at the S&amp;P 500, a stock market index used in many ways. For example, traders can speculate on how these big players will perform by trading\u00a0<\/span><a href=\"https:\/\/www.tradingview.com\/symbols\/CME_MINI-ES1!\/\"><span style=\"font-weight: 400;\">ES1 futures<\/span><\/a><span style=\"font-weight: 400;\">. It also serves as a good indication of the US economy&#8217;s health and prospects. But for our purposes, we can look into the companies in it to understand how they have achieved success and which bits smaller entities can and can&#8217;t emulate.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apple and Microsoft are pretty obvious examples. They&#8217;ve been around for decades and had an established presence long before SEO became a prime marketing tool. If you have a tech company with any of the products they run, you can&#8217;t expect to beat them to the top SERP spot with generic keywords. So when you set yourself SEO targets\u00a0and develop\u00a0an SEO strategy, you must first define your target market:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are they?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are their pain points?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What questions or concerns do they have about the sector in which you operate?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does your USP address their needs or desires?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You won\u2019t be competing with global giants when it comes to search engine results. But that doesn&#8217;t mean you can\u2019t rank highly on Google for your niche.<\/span><\/p>\n<h2><b>Creating your SEO strategy<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Next, it\u2019s time to do some keyword research. There are plenty of free tools available, like Google\u2019s <\/span><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\"><span style=\"font-weight: 400;\">Keyword Planner<\/span><\/a><span style=\"font-weight: 400;\">, which will help you find out the most common keywords in your sector.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And often, these are the ones to avoid. With more than 2 billion websites online, trying to compete for the most searched-for words and phrases is likely to result in a startup failing to reach page one for these searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where long tail keywords come into play. These are phrases that users looking for what you sell may type into Google. They\u2019re called longtail as they are typically longer than the most popular keywords. But they allow you to be more specific.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, a startup may want to rank highly for \u2018organic dog food for delivery\u2019 rather than trying to get to the top of the listing for \u2018dog food\u2019. Not only is it easier to rank highly for long tail keywords, but it also means you\u2019re more likely to be found by users who are ready to buy.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full\" src=\"https:\/\https://voivoinfotech.com/images.unsplash.com\/photo-1518976024611-28bf4b48222e?ixlib=rb-4.0.3&amp;ixid=M3wxMjA3fDB8MHxwaG90by1wYWdlfHx8fGVufDB8fHx8fA%3D%3D&amp;auto=format&amp;fit=crop&amp;w=1585&amp;q=80\" width=\"1585\" height=\"2393\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source:\u00a0<\/span><a href=\"https:\/\/unsplash.com\/photos\/ck0i9Dnjtj0\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/p>\n<h2><b>Setting up your website for SEO<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is about more than just keywords. And one key aspect that can harm SEO is <\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/1009409?hl=en\"><span style=\"font-weight: 400;\">bounce rate<\/span><\/a><span style=\"font-weight: 400;\">. This is the number of times users find your site and then quickly leave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There could be several reasons for this, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You don\u2019t offer what they were looking for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The information isn\u2019t clear<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your site is difficult to navigate<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Links between relevant pages can also help make your site easy to navigate and improve SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be careful not to overcomplicate your site and strategy. Often, less is more. But do clearly signpost what you want users to do. Believe it or not, most prefer this as it saves them from spending time searching and it&#8217;s how you&#8217;ll rank best for your intended users.<\/span><\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>It\u2019s common for startups and entrepreneurs to look for ways to save on costs. And one thing that can easily be put on the back burner is an SEO strategy. But this can be a short-sighted approach. A well-implemented SEO strategy has the potential to connect you with your target audience far more quickly than\u2026 <span class=\"read-more\"><a href=\"https:\/\/voivoinfotech.com\/seo-for-startups-is-about-more-than-just-getting-seen-by-customers\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":7363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Startups Is About More Than Just Getting Seen by Customers - VOIVO InfoTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voivoinfotech.com\/seo-for-startups-is-about-more-than-just-getting-seen-by-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO for Startups Is About More Than Just Getting Seen by Customers - VOIVO InfoTech\" \/>\n<meta property=\"og:description\" content=\"It\u2019s common for startups and entrepreneurs to look for ways to save on costs. 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