{"id":4429,"date":"2022-11-15T11:48:25","date_gmt":"2022-11-15T11:48:25","guid":{"rendered":"https:\/\/voivoinfotech.com\/?p=4429"},"modified":"2023-04-08T10:33:21","modified_gmt":"2023-04-08T10:33:21","slug":"3-reasons-a-domain-name-can-make-or-break-your-online-business","status":"publish","type":"post","link":"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/","title":{"rendered":"3 Reasons a Domain Name Can Make or Break Your Online Business"},"content":{"rendered":"<div class=\"03a83b90573711eb297bfce2535e6576\" data-index=\"1\" style=\"float: none; margin:10px 0 10px 0; text-align:center;\">\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\https://voivoinfotech.com/js\/adsbygoogle.js\"><\/script>\r\n<!-- responsive sq - Voivo -->\r\n<ins class=\"adsbygoogle\"\r\n     style=\"display:block\"\r\n     data-ad-client=\"ca-pub-9060120001299314\"\r\n     data-ad-slot=\"2785645861\"\r\n     data-ad-format=\"auto\"\r\n     data-full-width-responsive=\"true\"><\/ins>\r\n<script>\r\n     (adsbygoogle = window.adsbygoogle || []).push({});\r\n<\/script>\n<\/div>\n<p style=\"text-align: justify;\">Your domain name is one of the first things your prospects and customers experience when getting in touch with your online business. Some would argue that today domain names are not as important as they were back in the day.<\/p>\n<p style=\"text-align: justify;\">Have you ever heard of Google, Facebook, or YouTube? Of course, you did. These three domains generated <a href=\"https:\/\/www.statista.com\/statistics\/1201880\/most-visited-websites-worldwide\/\">the most web traffic in 2021<\/a>, each recording tens of billions of monthly visits.<\/p>\n<p style=\"text-align: justify;\">Domain names still matter, and there is no reason to suspect things will change in the foreseeable future. To help you understand why a domain name is vital for your online <a href=\"https:\/\/www.adobe.com\/express\/create\/business-card\">business is always attractive<\/a>, we\u2019ve put an ultimate mini guide on domain name importance.<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"Whats_a_domain_name\">What\u2019s a domain name?<\/span><\/h2>\n<p style=\"text-align: justify;\">Before we dive into the importance of a domain name, let\u2019s see what it is exactly. A domain name is a string of text, but what makes it unique is that it maps to a numeric IP address. One unique domain name is mapped to one unique IP address.<\/p>\n<p style=\"text-align: justify;\">Whenever a user types your domain name into a browser address bar, a domain name server (DNS) performs a lookup, and the user gets routed to your website. Currently, there are over 300 million registered domain names.<\/p>\n<p style=\"text-align: justify;\">Now that you know what a domain name is in technical terms, let\u2019s see how it can make or break your online business.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"It_can_help_you_win_consumers_trust\">It can help you win consumers\u2019 trust<\/span><\/h3>\n<p style=\"text-align: justify;\">Did you know that your potential customers see your domain name as one of the most important <a href=\"https:\/\/voivoinfotech.com\/top-guide-for-your-website-to-win-user-trust\/\">trust signals your website can send<\/a>? Trust is a crucial factor when doing business online. It can help you build long-lasting relationships with your customers, ensure repeat business, and grow your business.<\/p>\n<p style=\"text-align: justify;\">A reputable and easy-to-remember domain name can help your online storefront to appear more trustworthy. These domains often reflect the products or services that online shops are selling. The domain extension also plays a role here. You can play the familiarity card with the \u201c.com\u201d extension to win the consumers\u2019 trust and easily do business online.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Its_embedded_in_your_brand_image\">It\u2019s embedded in your brand image<\/span><\/h3>\n<p style=\"text-align: justify;\">Consumers recognize businesses by the logo and the name. Several factors make up your online brand image, including your website\u2019s color palette, logo, and domain name. In other words, your domain name is deeply embedded in your brand image. It especially applies to businesses with a domain name that matches their company name.<\/p>\n<p style=\"text-align: justify;\">In this case, a domain name reinforces the brand and plays an essential role in increasing brand awareness and image. It will appear in your online paid ads, search engine result pages, and social media shares. It will contribute to consumers remembering your company, which can boost your passive word-of-mouth marketing and bring more traffic to your site.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"You_gain_business_flexibility_and_mobility\">You gain business flexibility and mobility<\/span><\/h3>\n<p style=\"text-align: justify;\">One of the most important things you can do for your online business is to buy your domain name. As the sole owner of your domain name, you can gain more flexibility and mobility. Let\u2019s say you are no longer satisfied with your hosting provider. If you own your domain name, you can quickly transfer to one that offers more services at affordable prices.<\/p>\n<p style=\"text-align: justify;\">However, if you don\u2019t own the domain name but have to switch a host or move your site to an in-house server, you will have to buy a new domain name. All your branding efforts and the rank position you achieved in search engine result pages will be in vain, and you\u2019ll have to do it all over again.<\/p>\n<h3 style=\"text-align: justify;\"><span id=\"Choosing_the_right_domain_name\">Choosing the right domain name<\/span><\/h3>\n<p style=\"text-align: justify;\">There are two ways to obtain a domain name. You can buy an already-established domain or go with a brand-new one. If you decide to buy an established domain, you should use <a href=\"https:\/\/saw.com\/appraisals\/\">domain appraisal<\/a> to discover the value of domains so that you can choose the one that packs the most value and that you can afford.<\/p>\n<p style=\"text-align: justify;\">If you decide to go with a brand-new one, you should follow the following tips:<\/p>\n<ul style=\"text-align: justify;\">\n<li>It should reflect your business;<\/li>\n<li>It should be easy to remember (short);<\/li>\n<li>It should be easy to advertise;<\/li>\n<li>It should be unique;<\/li>\n<li>It should mention your location if you are doing a strictly local business.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\"><span id=\"Conclusion\">Conclusion<\/span><\/h2>\n<p style=\"text-align: justify;\">Your domain name plays a vital role in your business operations despite the size of your company or the industry you are in. It can help you increase awareness, build trust, gain mobility, and rank better on search engine result pages. When choosing a domain name, you should take your time and do your research to make the best decision possible, as the choice you make will impact your business in the long run.<\/p>\n\n<div style=\"font-size: 0px; height: 0px; line-height: 0px; margin: 0; padding: 0; clear: both;\"><\/div><div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><ul><li><\/li><li><\/li><li><\/li><li><\/li><\/ul><\/li><li><\/li><\/ul><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your domain name is one of the first things your prospects and customers experience when getting in touch with your online business. Some would argue that today domain names are not as important as they were back in the day. Have you ever heard of Google, Facebook, or YouTube? Of course, you did. These three\u2026 <span class=\"read-more\"><a href=\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":6,"featured_media":4432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Reasons a Domain Name Can Make or Break Your Online Business - VOIVO InfoTech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Reasons a Domain Name Can Make or Break Your Online Business - VOIVO InfoTech\" \/>\n<meta property=\"og:description\" content=\"Your domain name is one of the first things your prospects and customers experience when getting in touch with your online business. Some would argue that today domain names are not as important as they were back in the day. Have you ever heard of Google, Facebook, or YouTube? Of course, you did. These three\u2026 Read More &raquo;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"VOIVO InfoTech\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-15T11:48:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-08T10:33:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/voivoinfotech.com\/wp-content\/uploads\/2022\/11\/3-Reasons-a-Domain-Name-Can-Make-or-Break-Your-Online-Business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Joshua Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Joshua Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/\",\"url\":\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/\",\"name\":\"3 Reasons a Domain Name Can Make or Break Your Online Business - VOIVO InfoTech\",\"isPartOf\":{\"@id\":\"https:\/\/voivoinfotech.com\/#website\"},\"datePublished\":\"2022-11-15T11:48:25+00:00\",\"dateModified\":\"2023-04-08T10:33:21+00:00\",\"author\":{\"@id\":\"https:\/\/voivoinfotech.com\/#\/schema\/person\/9cd2f63fa575fb1b63713621a92a4bca\"},\"breadcrumb\":{\"@id\":\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/voivoinfotech.com\/3-reasons-a-domain-name-can-make-or-break-your-online-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/voivoinfotech.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 Reasons a Domain Name Can Make or Break Your Online Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/voivoinfotech.com\/#website\",\"url\":\"https:\/\/voivoinfotech.com\/\",\"name\":\"VOIVO InfoTech\",\"description\":\"Daily Tech News Updates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/voivoinfotech.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/voivoinfotech.com\/#\/schema\/person\/9cd2f63fa575fb1b63713621a92a4bca\",\"name\":\"Joshua Taylor\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/voivoinfotech.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ffa9a16bd4359d0aa33433f2f598a2b2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ffa9a16bd4359d0aa33433f2f598a2b2?s=96&d=mm&r=g\",\"caption\":\"Joshua Taylor\"},\"description\":\"Joshua is the Senior Writer at VOIVO Infotech. 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